Our Story

We Believe......


  • Healthy, stable businesses have the opportunity to bring peace, wholeness, and thriving into the world

  • Business owners are paying too high a price in time and sanity as their businesses grow

  • A strong operational structure enables growing businesses to be healthy and sustainable - and many current solutions (like virtual assistants and software tools) aren't sufficient on their own

We Are....


  • Experts at replacing chaos with control and exhaustion with calm

  • Architects of systems and processes that work

  • On a mission to help entrepreneurs navigate the transition from freelancer or startup to mature business

Our Vision

We serve as the architects of healthy, stable businesses with confident, calm leaders by helping them clear the obstacles standing between them and their vision.

Ashlee Berghoff, MBA - Founder 

I’m Ashlee Berghoff, an organizational nerd and founder of A Squared Online.  

Three years ago, I was working at a DC consulting firm all day, attending three-hour MBA classes at Georgetown in the evenings, and planning my wedding on the weekends. Things kept falling through the cracks, and I knew I had a problem when I started thinking how nice it would be to be hit by a car so I could spend a few days in the hospital and catch a break.


Loved ones reminded me I had the power to change things, so I created a system to keep track of everything, say no to non-essentials, and focus on what mattered.


My life stayed busy, but I had control again - I earned a promotion, got married, and graduated in the top 10% of my class without losing my sanity (or ending up in the hospital).


I founded A Squared to use the organizational skills I’ve perfected to help entrepreneurs thrive. My clients have growing businesses and amazing ideas….which is why they feel so scattered and overwhelmed when they first find us.  


At A Squared, our secret sauce is helping entrepreneurs know exactly what to do and how to do it...and then actually get it done. We turn ideas into plans, make sure plans get implemented, and solve problems faster.




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