Your Business, simplified

We believe every great process is a work of art

You didn't start a business to spend your day putting out fires, chasing down invoices, and doing everything yourself. 

With a good process, you don't have to.


Think back to the most amazing restaurant you’ve ever visited. Remember how it felt to walk up for your reservation and be greeted by name. To walk to a table that’s been set for you. To have a water glass that always stays full as you enjoy a perfect meal.


Beautifully designed processes are invisible and make great service feel automatic, but they are painstakingly engineered. 


Here at A Squared, we believe processes are a thing of beauty. We can build a customer experience process into your business that saves you hours of time every week while simultaneously making your customers feel valued.


Creating a business from nothing is no joke. Working with A Squared will make it easier.


Interested? Send us a brief message to speak to a member of our team and receive three free suggestions for simplifying your business.

Let's Talk

Talk to a Process Designer and get 3 free suggestions for simplifying your business.  

We respect your privacy and will never spam you or add you to a mailing list without your permission.

Want to Dive right in and see what we are all about? Check out our website.  

Why trust us? ​

1. We have five years of experience designing processes for solopreneurs, startups, and publicly-traded firms.

2. Our founder received an MBA from Georgetown University and has built the company with help from expert entrepreneurs and business leaders.

3. We don't let our clients down.

Frequently Asked Questions: 

Q: What does Process Design look like? 

A: Click here to see how we tackle Process Design.  

Q: What does this type of service cost? 

A: Our base package is $1497, but your cost will vary depending on what we do together.

Don't take our word for it

"I could send Ashlee loose on an idea and she would deliver meticulously. The attention to detail and the fact that I didn't feel like I had to constantly check in on the work was SUCH a relief...she definitely raised the bar." ~Stephanie Hayes, Business Coach

"I don't have to think about a damn thing except my actual job...My admin load will be a fraction of what it was because I have benefited from the genius of Ashlee Berghoff who is some kind of Moses, parting the sea to create a clear path through my admin/system/to-dos I was drowning in.... I cannot believe how streamlined my system is now any more than I can believe I just made a biblical reference." Caroline Mays, Writer

Q: How long does the process take? 

A: On average, we'll work together for about 4-6 weeks.  

Q: Who are you?  And why are you doing this? 

A: We are a weird species of humans who actually enjoy digging into the things you find messy and overwhelming. We thrive on order and systematic processes. You can find out more about us here.